Description
People donate to candidates they know, like and trust.
By incorporating these three factors into your fundraising campaign you will generate more political contributions as well as long-term supporters.
Each fundraising message will contain a specific Call to Action to help you achieve your fundraising objectives. Each letters is provided as a mail-merge Microsoft Word document designed to work with your mailing list in Excel format.
PREREQUISITE: A completed Candidate Self-Assessment Package. This series of exercises provides the foundation for building an effective fundraising series for you, your candidate and your campaign.
