Individuals support candidates they know, like and trust.
One of the best ways to build your know/like/trust score is with a series of regular emails where you share stories from your Candidate’s life to resonate with your prospective supporters.
By regularly sharing stories from your life with the express intent of building your supporters’ knowledge of you and, along with it, your likeability and trustworthiness, you will earn true fans who will volunteer for you, donate to your campaign fund and vote for you on Election Day.
Build your Know/Like/Trust factor with supporters with an email engagement campaign of 5, 10 or 15 emails your team can send out weekly, bi-weekly or monthly to keep your prospective voters engaged with you and your campaign.
Each email message would contain a specific Call to Action to help you achieve one of your primary campaign objectives.
PREREQUISITE: A completed Candidate Self-Assessment Package. This series of exercises provides the foundation for building an effective communications series for you or your candidate.